LITTLE ROCK, Ark. — Sissy’s Log Cabin has opened its new flagship jewelry store on University Avenue in the Heights neighborhood of Little Rock. The 13,000-square-foot building opened Tuesday, Nov. 10, just ahead of the holiday shopping season, and it replaces the company’s previous Heights store, which had stood for 17 years.
Inside, the shop features the largest Lagos display in the country, built around gold pieces by designer Steven Lagos. Another end of the store holds the first Cartier boutique in Arkansas, along with a Rolex area whose design is the first of its kind in the United States. A certified pre-owned Rolex program lets customers walk out with a watch the same day.
The building was designed by architect Jesse Balaity and built by Cline Construction Group. Its look is more refined than the older log cabin style stores, though wood details throughout the space nod to the company’s start in a log cabin in Pine Bluff. Founder Sissy Jones opened that first store in 1970, which is 56 years ago.
Another feature is the Oak Room, tucked behind a speakeasy-style door, which has a seating area and lockers for top clients. Bill Jones, the company’s CEO, called the store a legacy location that tells Little Rock the company plans to stay for the long haul, and he said he hopes it draws more luxury shopping to the area.
William Jones, the company’s president, said opening ahead of Christmas was meaningful to the family. Bill Jones said the next goal after the Little Rock store settles in is a location in northwest Arkansas. The chain also has stores in Pine Bluff, Jonesboro, Fort Smith and the Promenade in Little Rock.
